Tell me about yourself.
Why they ask: They want a short, relevant story that shows why you fit this role, not your life history.
How to answer: Use present → past → future: what you do now, what you did before that matters here, and why this job is next.
Sample answer
I'm a marketing analyst with four years of experience turning campaign data into decisions. At my current company I own reporting for a $2M paid media budget, and last year I rebuilt our attribution dashboard, which helped us cut cost per lead by 18%. Before that I worked in an agency, where I learned to explain numbers to non-technical clients. I'm looking for a role where analysis drives strategy directly, which is why this senior analyst position on your growth team stood out to me.
